Paid Media Creative Strategist

Paid media foundation — 2+ years hands-on with Google Ads and/or Meta Ads. You've built campaigns, not just observed them.Ad copywriting — Strong portfolio of hooks, body copy, and CTAs across multiple platforms.Script writing — Short-form video ad scripts with attention to hook, payoff, and platform format.Design ability — Banner and static ad design in Canva, Figma, or AI image generation tools.Video creative direction — You can brief, storyboard, and oversee video editors even if you don't edit the final cut yourself.Landing page builder experience – Unbounce, GoHighLevel, Webflow, FramerEnglish fluency — Native or near-native written English. You understand North American voice, idioms, and current trends.Time zone overlap — Eastern Time ± 3 hours. If you're further afield, you must overlap at least half the workday. Strategy to creative translationTake a client strategy and design the offer architecture, landing page concept, and funnel flowMap creative to funnel stage — cold, warm, retargeting — across platformsBuild briefs that designers, editors, and developers can execute againstAd creative — across platformsWrite ad copy native to each platform: Google Search (RSA), Google Display, YouTube, Reddit (native), Meta, ChatGPT AdsDesign static ad creative in Canva, Figma, or AI image toolsWrite short-form video ad scripts with strong hooks and platform-fit pacingDirect video ad production: brief editors, oversee deliverables, approve final cutsLanding pages & funnelsBuild landing pages in Unbounce, GoHighLevel, Perspective or similar builders for fast deployment.Brief the design and dev team for custom builds. Know what a good brief looks likeDesign quiz qualifiers, lead capture flows, and conversion-focused page structuresProcess & growthMaintain your own swipe files, templates, and creative librariesStudy competitors and category leaders weekly. Stay tuned in to what's workingIterate on ad performance with the Campaign Manager (you'll see the data, you'll respond to it) You'll be the creative engine behind our paid campaigns. We have strategy on lock and we have in-platform execution on lock. What we need is someone who can take a strategy from concept to live creative: offers, landing pages, funnels, ad copy, design, and video direction. You'll work directly with the Account Manager (who owns client strategy) and the Campaign Manager (who runs the ad accounts). They hand you direction; you bring it to life. As we scale, you'll get designers, editors, and UGC creators to support your output, but you must be able to ship strong creative on your own today. This is also a growth role. The right person becomes our next Performance Account Manager, owning client strategy and leading the creative team for their clients. $20–$30 USD per hour, based on experienceStarting at 15–20 hours/week with a clear path to full-time within 3–6 months for the right fitLong-term growth into the Performance Account Manager role — owning client strategy, leading creative, mentoring junior teamWeekly sprints, async-first culture, real ownership over the workWork directly with the founder/CEO and grow together with emerging company Reddit Ads experience (subreddit research, native creative)UGC: briefing, hiring, scripting, and managing creatorsLong-form content writing (blog, email, newsletter)Video editing and production skills (CapCut, Premiere, DaVinci)AI ad creation: ArcAds, Claude, GPT, Gemini, Midjourney, Runway, etc.