Creative Director (Latin America)

Growth-Minded Content StrategistsYou understand that content success is measured by outcomes, not activity.You focus on audience growth, engagement, subscriber acquisition, and business impact.YouTube-Native ThinkersYou understand how viewers discover content and what drives click-through rates, watch time, and subscriber growth.You naturally think about packaging, titles, thumbnails, hooks, and retention before production begins.Data-Driven CreatorsYou use analytics to inform decisions and continuously improve content performance.You are comfortable testing ideas, reviewing results, and iterating quickly.Strong CommunicatorsYou can effectively communicate with leadership, editors, creators, and external contributors.You provide clear creative direction and constructive feedback.High-Ownership OperatorsYou take responsibility for outcomes, solve problems independently, and thrive in fast-moving environments with minimal oversight.What We’re Looking ForRequired Qualifications3–5+ years of experience growing YouTube channels with demonstrable resultsProven track record scaling content-driven channelsStrong understanding of YouTube SEO, CTR optimization, audience retention, and watch-time mechanics Experience developing content strategies that drive measurable growthStrong scriptwriting and storytelling skillsExperience directing editors and managing production workflowsFluent English communication skills (written and spoken)Experience using AI tools such as Claude to enhance research and content developmentStrong organizational and project management skills We are looking for a growth-focused Creative Director to lead egelloC’s organic content strategy across YouTube, Instagram, and TikTok.This is not a traditional creative role. You’ll own channel growth, content strategy, and performance, with the goal of scaling our YouTube channel from 3,000 to 100,000+ subscribers within 18 months.Working closely with leadership, marketing, and editors, you’ll build a repeatable content engine that drives audience growth, engagement, and lead generation.What You’ll OwnYouTube GrowthDevelop and execute our YouTube growth strategyBuild the content roadmap to 100k+ subscribersAnalyze competitors, trends, and channel performanceOptimize titles, thumbnails, hooks, and audience retentionContent ProductionLead content from idea to publicationWrite and refine scripts, concepts, and content frameworksDirect editors and oversee content qualityPerformance & AnalyticsTrack CTR, watch time, retention, subscriber growth, and lead generationUse data to continuously improve content performanceInstagram & TikTokRepurpose and adapt long-form content into short-form formatsDevelop platform-specific growth strategiesMaintain consistent publishing and testing cyclesCreative OperationsBuild scalable workflows, SOPs, and production systemsCollaborate with marketing on organic and paid content opportunitiesUtilize AI tools, including Claude, to support research and scripting About egelloCegelloC is a fast-growing education coaching company helping students and families navigate the college admissions process.Our mission is to make high-level admissions strategy more accessible, personalized, and impactful for students from all backgrounds.Through a fully remote global team, we support families pursuing admission to top U.S. universities, including the UC system, CSUs, and Top 100 colleges nationwide.As we continue to grow, organic content has become a key strategic focus. We’re building a world-class content engine across YouTube, Instagram, and TikTok to educate, inspire, and connect with students and families at scale. Fully RemoteUnlimited PTO & Paid HolidaysDirect Access to LeadershipHigh-Impact Growth RoleCareer Growth OpportunitiesCompensationBase Salary: $36,000–$54,000 USD annuallyPerformance Bonuses tied to:Subscriber GrowthLead GenerationContent PerformanceHow to ApplyPlease submit:Portfolio or Case Study showing a YouTube channel you’ve helped grow and your results.A short video introduction (2–3 minutes) answering: “What is one content strategy mistake educational YouTube channels make, and how would you fix it?”Loom is preferred, but any video link is accepted.Applications without a portfolio/case study and video introduction will not be considered. Experience within education, coaching, consulting, or online learning industriesDirect response marketing experienceExperience managing Instagram Reels and TikTok growth strategiesFamiliarity with tools such as TubeBuddy, VidIQ, ClickUp, Notion, or similar platformsExperience leading content teams or external creative contributors