Conversion Rate Analyst

We’re looking for someone who understands performance marketing — not just writing, but how messaging impacts behavior and revenue.RequiredExperience working with direct-to-consumer (DTC) brands, funnels, or performance marketing environmentsStrong understanding of conversion psychology (offers, objections, hooks, positioning)Comfortable analyzing metrics and making decisions based on data trendsExperience running or participating in A/B testsAbility to write clear, concise, conversion-focused copyFamiliarity with Shopify or funnel builders (ClickFunnels, Replo, PageFly, etc.)Comfortable implementing changes directly or coordinating implementationClear written English communication You will own the continuous improvement of conversion performance across our store and funnels. This is a hands-on role — not just planning experiments, but helping implement and launch them.Your responsibilities include:Analyze daily and weekly performance metrics (conversion rate, AOV, funnel drop-off, email engagement)Identify opportunities and form testable hypothesesPlan and launch A/B tests across landing pages, product pages, offers, and email flowsWrite and refine headlines, hooks, messaging, and offersImprove checkout flow and upsell structure to increase average order valueOptimize lifecycle email performance (subject lines, structure, timing, segmentation)Implement tests directly when possible (Shopify, page builders, email platforms)Coordinate with developers/designers when technical implementation is requiredMonitor experiment results and document learningsContinuously iterate based on real user behavior, not assumptionsSuccess in this role is measured by measurable improvements in conversion rate, revenue per visitor, and AOV — not volume of tasks completed.We’re looking for someone comfortable working with data regularly and making ongoing decisions based on performance trends. We operate a direct-to-consumer e-commerce business built around funnels, lifecycle email, and data-driven marketing. Our growth comes from continuously improving how users move from visitor → lead → customer → repeat buyer.You’ll be joining a small performance team made up of developers, designers, and marketers working together to increase revenue per visitor — not just traffic. We prioritize experimentation over opinions and rely heavily on split testing, messaging refinement, and offer iteration to improve conversion rates and AOV.This role is central to that process. Instead of executing isolated copy tasks, you’ll help shape hypotheses, analyze behavior, and refine the customer journey across product pages, landing pages, checkout flows, and email sequences.We care more about learning velocity than rigid processes — ideas are tested quickly, results are shared openly, and improvements are implemented continuously. This role includes a fixed monthly salary PLUS performance-based compensation tied directly to the growth you help create.You’ll participate in the revenue performance of the funnels and accounts you work on — as conversion rates and customer value improve, your compensation grows alongside it. The goal is alignment: when the business wins, you win.We value long-term collaboration, so this is structured to reward BIG for consistent improvements rather than one-time projects. Basic technical understanding (HTML/CSS awareness, page builders, or willingness to learn)Experience improving AOV through upsells, bundles, and offer structureLifecycle email optimization experience (subject lines, flows, segmentation)Familiarity with analytics tools (GA4, Hotjar, PostHog, Triple Whale, or similar)Experience working with remote or async teamsWe value problem solvers who take initiative — someone who doesn’t wait for instructions, but looks at data and proposes improvements.