Finance Controller

I don't want a generic bookkeeper. I want someone who's worked inside affiliate — at a network, an agency, or a media buying shop — and already knows how this world's money flows. You know what a scrub is. You know why redtrack-reported revenue never matches network-reported revenue... which never matches what hits the bank. You know how to chase an affiliate manager for a missing $120K payout without burning the relationship and so on. And you have a sound understanding of AI and vibe coding, and Meta and other marketing APIs so you can create dashboards and tools to help with tracking and reporting of finances.Strong accounting fundamentals — degree, CPA, or equivalent experience3+ years doing real reconciliation work, not just data entryExcellent written and spoken EnglishInterest in AI and vibe coding financial and marketing tools and dashboardsComfortable in spreadsheets at a high level (pivot tables, lookups, basic automation). SQL or Python a plus but not required Comfortable vibe coding with Claude and using AI agents to move faster — we expect our finance person to be building small tools, scripts, and dashboards with AI, not waiting on a developer Proactive — you find problems and fix them without being askedHonest and detail-obsessed You'll be the person who makes sure every dollar is accounted for — from ad spend going out to affiliate revenue coming in, across multiple networks, trackers, and bank accounts. Right now we have gaps: revenue that goes untracked, payouts that get missed, reconciliation that isn't happening weekly. Your job is to fix that and build the systems so it doesn't happen again.Full bookkeeping and month-end closeCash flow management and forecastingAI tools and dashboardsReconciling revenue across affiliate networks, trackers, and bank accountsChasing unpaid payouts and keeping the P&L cleanBuilding the systems and SOPs so nothing falls through the cracksWorking directly with the CEO and ops team Liminal Ads is a performance marketing company running large-scale paid traffic across multiple verticals. We're hiring a full-time finance controller to own the books end-to-end.Our revenue is heavily affiliate-driven — we run traffic to offers on networks like ClickBank, Digistore24, and similar platforms, as well as running lead gen and pay-per-call campaigns through Ringba. That means tracking payouts across a lot of different networks, payout schedules, currencies, and tracking tools. Familiarity with this world is a big plus. Fully remoteFull-timeTimezone flexible but some overlap with Asia or Europe hours preferredCompetitive salary based on experienceLong-term role — we want someone who grows with the company Experience working with affiliate networks like ClickBank, Digistore24, MaxWeb, or similarFamiliarity with tracking tools like Red Track, Voluum, EverflowExperience with pay-per-call / lead gen platforms like RingbaExperience reconciling across multiple currencies and international banking