Director of E-commerce Growth

Strong written and verbal english communication skillsExceptional writing and editing skillsExcellent organizational skills to work independently and manage projects with many moving parts An analytical mind and interest in using data to optimize and scale our content marketing strategies and tacticsStrategic funnel design & offer architectureP&L ownership and budgetingPaid traffic management (Meta, TikTok)High-velocity creative testingShopify CRO and merchandisingEmail/SMS lifecycle marketing (Klaviyo/Postscript)Rapid systems thinking & SOP developmentConversion copywriting and positioning strategyKPI tracking, reporting, and forecastingRole RequirementsExperience, Training, and Education – What prior work and life experience will help the person in this role succeed? (Education, industry-specific, sales, administrative, management, customer-service)5–10+ years in DTC Ecommerce (Shopify + paid social)Proven track record of scaling Ecom brands north of $20MExperience owning revenue and profitability targetsStrong working knowledge of Meta/TikTok Ads platformsExperience with creative pipelines and UGC testing using Ai toolsComfortable leading a remote team with weekly cadencesHands on with Klaviyo, Postscript, and Shopify CMSExperience with bundles, upsells, and LTV workflowsAble to write and review high performing landing pagesCan think like a general manager, not just a marketer Scale Shopify and TikTok Shop: Drive $20M+ in combined revenue within 18 months, with margin targets of ≥15% for Shopify and ≥5% for TikTok Shop. Lead Growth Engine: Build a repeatable DTC growth system, launching 1 high-converting funnel per month using ads, UGC, CRO, and email/SMS. Profitable Acquisition: Ensure ROAS ≥ 2.0 on Shopify and ≥ 3.5 on TikTok Shop by hitting unit economics goals. Team Leadership: Develop and manage a high-performing ecommerce team, fostering ownership and supporting rapid execution without burnout. CEO Autonomy: Own strategy, team, and decisions, removing the CEO from day-to-day execution and delivering clear, actionable insights and growth plans. Regular Work Activities (80% Ongoing):Traffic & Acquisition: Test 100+ ad creatives weekly, manage Meta and TikTok ads, and repurpose top-performing content. Funnels & CRO: Launch 1 new bundle-based funnel each month, optimize KPIs (CVR, AOV, CAC, LTV, etc.), and manage homepage/product page alignment with funnels. Customer Nurture & LTV: Drive email/SMS strategy for 25%+ Shopify revenue, optimize lifecycle flows, and develop blog/SEO content strategies. Performance Reporting: Review weekly P&Ls, KPIs, and deliver scorecards with insights, preparing monthly strategic plans. Team Development: Lead weekly team meetings, hire and onboard new members, and ensure team alignment with company values. Systems & Process Ownership: Improve ecommerce SOPs, establish weekly operating cadences, and create scalable internal systems for efficient execution. At Hadley Designs, we believe early learning should be joyful, screen-free, and filled with connection. Founded by Becca Hadley, a former teacher and mom who began creating hand drawn learning tools at her kitchen table, we’ve grown into a leading early childhood education brand trusted by millions of parents, grandparents, and teachers. Our products are developmentally sound, emotionally engaging, and intentionally designed to help children ages 3–8 grow curious, confident, and resilient. We serve busy, intentional families who are tired of screens and want more meaningful ways to teach and connect with their kids. You will have real ownership. Real trust. And real impact.Hadley Designs is a remote first company built on autonomy, creativity, and accountability.You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.Access Josh Hadley's vast network through his podcast Ecomm Breakthrough ClickUp Task ManagementPPC and Brand ManagementTeam Leadership and Delegation