SEO & Growth Marketer

RequiredAt least 3-5 years of experience in SEO, content marketing, growth marketing, demand generation, or paid acquisitionProven experience driving measurable inbound growthStrong understanding of modern SEO best practicesExperience managing Google Ads and other paid acquisition channelsExceptional content writing and editing skillsStrong analytical mindset with experience using marketing and analytics toolsAbility to operate independently and own outcomes Organic Growth & SEOOwn and execute AutoRaptor's SEO strategyBuild content programs designed to increase qualified inbound trafficConduct keyword, competitor, and market researchDevelop and optimize content for search intent and conversionImprove technical SEO performance and site healthMonitor rankings, traffic, and organic lead generation metricsAEO (Answer Engine Optimization)Optimize content for AI-powered search experiences including ChatGPT, Google AI Overviews, Perplexity, and emerging answer enginesDevelop content structures that improve visibility within AI-generated responsesIdentify opportunities to increase AutoRaptor's authority and citation footprint across the webStay current on changes in search and AI-driven discovery platformsPaid AcquisitionOwn paid acquisition strategy and executionLaunch, manage, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platformsManage budgets and maximize return on ad spendBuild landing pages, funnels, and conversion pathsContinuously test audiences, messaging, creative, and offersContent & CreativeWrite high-quality content including blogs, landing pages, case studies, ad copy, email campaigns, and thought leadership piecesCollaborate with designers or create simple marketing assets when neededTranslate complex product capabilities into compelling customer-facing messagingDevelop content that drives awareness, engagement, and conversionsAnalytics & GrowthBuild reporting dashboards and performance tracking systemsAnalyze acquisition funnels and identify opportunities for optimizationMeasure campaign performance and communicate insights to leadershipContinuously test new channels, tools, and growth strategies About AutoRaptorAutoRaptor is one of the leading AI-powered CRMs serving automotive dealerships across North America. We help dealerships sell more vehicles, engage customers more effectively, and operate more efficiently through technology built specifically for the automotive industry.For nearly two decades, AutoRaptor has been trusted by dealerships to streamline sales processes, improve lead management, and drive measurable business results. Our platform combines CRM, communication, and AI-driven capabilities to help dealerships respond faster, manage opportunities more effectively, and ultimately close more deals. We’ll have the opportunity to own growth initiatives that directly impact company performance. This role is ideal for someone who enjoys autonomy, experimentation, and building systems that scale.We’re looking for a builder, someone who can identify opportunities, move quickly, and turn ideas into measurable business results. Experience with Answer Engine Optimization (AEO)SaaS or B2B software marketing experienceAutomotive industry experienceExperience with HubSpot, Salesforce, GA4, Search Console, SEMrush, Ahrefs, or similar toolsBasic design skills using Canva, Figma, Adobe Creative Suite, or similar platformsExperience leveraging AI tools to improve content production and campaign execution