VP of Marketing

VP of Marketing
Remote | Full-Time | $5,000–$8,000/month USD | LATAM

Overview
At Lupa, we're hiring for a VP of Marketing for a confidential, fast-growing, award-winning software implementation and consulting firm that helps mid-market and enterprise organizations select, deploy, and manage leading CRM, CX, and AI platforms — including Salesforce, HubSpot, Zendesk, Intercom, and SugarCRM.
This is a hands-on leadership role. You won't just set the vision — you'll be in the trenches building it alongside a lean, talented team. Two strategic priorities define this role above all others: driving cross-sell and expansion revenue within an existing 500-client base, and building new logo pipeline for a fast-growing AI services practice.
The right candidate will be ambitious, data-obsessed, and deeply fluent in how AI can be applied to marketing — not as a buzzword, but as a real competitive advantage.

What You'll Do
Strategy & Demand Generation

Develop and implement annual marketing strategy aligned with leadership and revenue goals
Own pipeline contribution — new logo acquisition AND customer expansion — with clear metrics and dashboards
Build campaigns targeting mid-market to enterprise buyers across CRM, CX, and AI solution categories
Lead go-to-market strategy for AI services — positioning, messaging, and campaign execution
Partner with sales to align on ICP, lead quality, and handoff processes
Represent the company at industry events; manage events strategy and execution

Digital, Web & SEO

Own the company website — look, feel, content, SEO, and conversion rate optimization
Manage paid digital channels: SEM, paid social, retargeting, and display
Leverage AI tools to accelerate content production, personalization, and campaign execution
Maintain accuracy of marketing data in CRM and marketing automation platform (HubSpot)

Content, Collateral & Press

Oversee all marketing asset production: case studies, pitch decks, one-pagers, email campaigns, webinars, ebooks, and guides
Maintain and evolve the brand across all outward-facing materials
Manage PR and press strategy; drive media coverage and thought leadership
Build a content engine that demonstrates deep technical expertise and innovation credentials

Social Media

Own and grow the company's social presence with focus on LinkedIn and B2B channels
Develop consistent publishing cadence with bold, technically credible content

Client Marketing & Cross-Sell

Build a structured client marketing program to drive cross-sell and expansion among existing clients
Develop campaigns that introduce new services to existing accounts

Team & Agency Management

Lead a lean team of 2 direct reports plus external agencies
Balance short-term results with long-term infrastructure building

Who You Are
Must-haves

8+ years in B2B marketing; 3+ years in a VP or senior marketing leadership role
Proven track record driving pipeline growth — both new logo and expansion
Deep AI fluency — you use AI tools to accelerate and improve your work, not just write emails
Hands-on experience with HubSpot or equivalent marketing automation and CRM
Strong command of SEO, paid digital, content, and events
Excellent English — written and spoken, client and executive facing
Data-obsessed — you live in metrics and optimize constantly
LATAM-based, available to work US hours

Nice-to-haves

Experience in software implementation, consulting, or tech services
Familiarity with Salesforce, Zendesk, Intercom, or similar CRM/CX platforms
Experience marketing AI services or building AI-forward content strategies

Key Success Metrics
Marketing Sourced Leads (count)
Opportunities from Marketing — New Logo (dollars)
Opportunities from Marketing — Expansion (dollars)
AI Opportunities from Marketing (dollars)
Return on Marketing Spend

What's in It for You
💰 $5,000–$8,000/month USD
🏠 100% Remote · LATAM
🚀 Full marketing ownership at a fast-growing, award-winning tech firm
🤝 Lean, talented team with real impact from day one
🌱 Build and scale the marketing function during a critical growth phase

👉 Apply here: https://app.lupahire.com/lupa-apply/2e626ea7-9fcb-5157-9ce4-7462ce2c6483?source=inbound-candidates